This is the BEST toothpaste I have ever used. I have extremely sensitive teeth and this tooth paste (gel) has reduced my teeth sensitivity to almost zero. It helped to completely eliminate extreme sensitivity in two teeth that was so bad I could not brush my teeth with Sensodyne tooth paste. Within the first week of using this product my sensitivity was almost completely gone, within another two weeks the sensitivity was completely gone. This is the only product I will use. I would recommend this product to anyone!
The product seems to working fine, but I had an occasion to use their Customer Service staff and I give them and the lady who helped me, Lauren, 5 stars for being timely, courteous, and focused on resolving my issue. This is a model all companies should copy!!
Phil L.